Mercedes-Benz & Superplastic Launch Limited-Edition Capsule Collection

June 26th, 2023 by

Summary

  • The Mercedes-Benz and Superplastic collab and adventure continue this summer with the launch of a co-branded Superdackel capsule collection.
  • The limited-edition toy and apparel collection goes live on June 21 with a drop event at the Superplastic flagship store in NYC – and a guest appearance by the new Mercedes-Benz E-Class.
  • Superdackel, the newest friend of the Superplastic universe, will be hitting the road with his pals Janky & Guggimon as digital road trip companions integrated into the new Mercedes-Benz E-Class MBUX Superscreen.

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The Event

On June 21st, Mercedes-Benz and Superplastic hosted an exclusive event in SoHo, New York City, with the full Superdackel collection available for purchase. The event celebrated the partnership along with an immersive gallery space and jaw-dropping full-screen animations of the short film!

The Collection

A special-edition, 12-inch (approx. 30.4-centimeter) handcrafted Superdackel figure sculpted in the U.S. from 100 % cherry, maple, walnut, and alder wood and styled with the iconic Mercedes-Benz emblem was the heart of the collection. This sculpture symbolizes how Superplastic and Mercedes-Benz fuse the digital creative world with the luxury automotive world.

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Key Product Information:

  • Wooden superdackel figure
    • The Superdackel is a reimagined, old-school Wackeldackel nodding-head dog with a new, improved, and effortlessly cool vibe! A fresh take on a classic favorite made of wood from the U.S. Limited retail of 65 pieces, numbered.
  • Hoodie, t-shirt & hat
    • Made from 100% organic cotton, the Mercedes-Benz x Superplastic hoodie features the iconic Superdackel logo.
  • Scarf
    • Made from 100% silk, the Mercedes-Benz x Superplastic scarf features an eye-catching checker pattern and the iconic Superdackel logo.
  • Dog collar
    • The Mercedes-Benz x Superplastic collar comes in size S (neck size 12-14.5 in) and M (neck size 15-17 in) featuring the iconic Superdackel logo to accessorize canine co-pilots everywhere

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Posted in Mercedes-Benz, News